DESIGNing
with clarity,
transforming
with
meaning

USER EXPERIENCE DESIGNER BASED IN BRAZIL

WORK SEEN ON
Hi, I’m Hugo Raniere 👋🏾
Your design partner for purpose-driven businesses.
As a dedicated problem solver, I'm passionate about crafting exceptional user experiences. With solid design expertise and a user-centric approach, I help businesses create digital solutions that delight and deliver results.
SELECTED WORK
01
Optimizing payments in BEES

Optimizing payments in BEES

The functionality automates billing and standardizes global processes, with user adoption challenges warranting investigation.

See this case study
02
Increasing sales in e-commerce

Increasing sales in e-commerce

In this case I show my process using UX design to increase sales in a e-commerce plataform.

See this case study
03
Acomodation website in webflow

Improving a Lesson Plans plataform

Redesign of Nova Escola  to help teachers find lesson plans, through research, co-creation, and design system improvements.

Visit this website
MORE PROJECTS
SambaplayEva Design System
Hypera Pharma (Soon)
Gedott (Soon)

SERVICES

All your UX/UI needs in one place

Find User Male
UX Research & Usability Testing
Template
Design Systems Creation
Multiple Devices
Web & Mobile UI Design
Natural User Interface 2
Interactive Prototypes
WeChat
Workshops & UX Mentorship
Mission
Content & Product Strategy

MY SKILLS

Why should we work together?

Volunteering
User Needs First
I bring a deep understanding of users to the table grounded in research, interviews, and real feedback. I design with people in mind, not assumptions.
Puzzle
No one-size-fits-all here. I quickly grasp your business context, team dynamics, and user pain points to design what actually works — for you and your users.
Adaptability to every Product
Handshake
Collaborative by Nature
I thrive in cross-functional teams. Clear, async-friendly communication and shared goals are the foundation of my process — not an afterthought.
Medal
Seasoned, Yet Evolving
Over 5 years designing impactful products for startups, scale-ups, and mission-driven orgs — always learning, iterating, and staying sharp.
Graph
Designs That Perform
I prototype, test, and validate. Not just pixels — measurable outcomes. From usability to engagement, I design for what moves the needle.
The Flash Sign
Fast, Focused, Flexible
I adapt fast, ask the right questions, and act with purpose. Whether the challenge is clarity, scale, or tight deadlines — I’m ready.

TESTEMONIALS

What people say about me?

A designer with an outstanding skill set and an open mind, always eager to learn and grow. He asks the tough questions, helping not only himself but everyone around him evolve. He’s highly responsible, driven, and his designs show exceptional quality and deep respect for the user. I know he’s going to go far.

Guilherme Avelar

Global Director - BEES

Hugo is a highly engaged and competent professional!
He supported Nova Escola’s UX/UI team in research initiatives, design system improvements, product metrics, and OKRs.
He’s always open to new challenges and quick to learn along the way.

Gabriel Farias

Former UX Manager in Nova Escola

Hugo was a fantastic addition to our team at OneClimate. He brought ease, creativity, and thoughtful input to every project. His work on our app’s new website was top-notch, and his dedication—especially as a volunteer—was admirable. I highly recommend him for his design skills, collaboration, and reliability.

Eva Bäumal

Design Manager at One Climate

Hugo is a natural mentor and leader, competent and responsible. His ability to bring calm and guide colleagues makes him valuable to any team. With deep technical and design understanding, he's a reference in his field. I recommend him as a senior designer with exceptional leadership and technical expertise.

Thais Stella

CEO / Creative IT